Strongbow is on Target


BP0812_JO_Img3_InBody.jpgLaunched: JUNE 2012
Looking to broaden its appeal and better reflect its status as the best-selling cider in the UK, Strongbow launches a new brand identity that includes a redesigned logo, packaging and visual identity. The updated logo is rooted in the brand’s heritage — Strongbrow is the nickname of a Norman knight famous for his longbow skills — and features a Strongbow archer and arrowhead set against a solid black background. “The duality of the brand marquee represents both the crisp cut-through product taste and brand heritage via the crafted arrowhead, confident archer and tension in the bow,” said Tony Connor, design director at Bulletproof. “Simple yet powerful; the archer stands with pride, creating impact through the strong black and gold colorways.” The refreshed design also carries over to secondary packaging where an embellished version of the arrow explosively cuts through a piece of golden fruit.

Brand identity and package design:

Source: Brand Packaging

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

april brandpackaging

April 2015

The April 2015 issue focuses on Sustainability plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products


facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight