WMV LogoDon’t miss out on articles! Get BRANDPACKAGING’s free digital edition
Now with digital-exclusive stories and features.

Most Popular Stories

Package Review: Dr. Bronner's Magic Soaps

Package Review: 989 On Demand

Lift Bridge Brewing Company Launches Farm Girl Saison

Wonderfood’s Oasy

Chocolate Wrapped In Compostable Packaging Film

Most Emailed Stories

Sensory Touchpoints: Magic Moments Through Packaging

A Comparison of Folding Carton Substrates and Appropriate Applications

Lift Bridge Brewing Company Launches Farm Girl Saison

Recent Discussions

Editor in Chief - Time to Make a Change with Sustainability?

- Time to Make a Change with Sustainability?

Editor in Chief - If the Consumer Isn't Happy with Packaging, Nobody's Happy

Account Director, Dow Design - If the Consumer Isn't Happy with Packaging, Nobody's Happy

- Website Allows Blind to 'Read' Package Labels

Print & Digital Edition Subscriptions

eNewsletter

Online Registration

Subscription Customer Service

Home » Nestlé Crunch Earns a Merit Badge
Just Out
USA

Nestlé Crunch Earns a Merit Badge

July 25, 2012
No Comments
KEYWORDS social media / limited edition
 / Print / Reprints /
ShareMore
/ Text Size+
Larger Smaller
[X]

Related Articles

USA > Paul Frank-Designed Nestlé Crunch Bar

Nestle Crunch Paul Frank bar

Clamshell Design Dispenses Convenient Thermal Packs

Spirits and Beer Brands With "Badge Value"

Nestle's eco-friendly app

“Krafting” a Redesign

BP0812_JO_Img6_InBody.jpgLaunched: JUNE 2012
Two years in the making, Nestlé Crunch and Girl Scouts of the USA introduce their cobranded candy bars, Nestlé Crunch Girl Scout Candy Bars. The candy bars, which are available in Thin Mints, Caramel & Coconut and Peanut Butter Crème flavors, feature the famed Girl Scout logo on the label in addition to photographic illustrations of both the original Girl Scout cookie and the reinvented cookie wafer candy bars. Available for a limited time, the candy bars are featured in a national TV campaign — Nestlé’s first in five years — a Facebook coupon promotion and a “Where to Find Em” map. 

Source: Brand Packaging

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

yupo mike licata packaging that sells conference

10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

More Products

dg11

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png