- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
After a baby powder-scented package showed retail success, compression apparel marketer QSD again teams up with Transparent Packaging Inc. to produce a hexagon-shaped A-PET folding carton package with a “Fresh Cotton” scent. The outer surface of the box has a scented varnish applied, which releases a fresh cotton fragrance when handled by the consumer. If it is intentionally rubbed, the varnish will release more scent.
Transparent Packaging Inc., www.tpackaging.com