Household / Plastic

Dog product line fetches packaging design awards

October 1, 2012

BP1012_JO_Img2_I.jpgSince the products began appearing on store shelves in January, the Spring Naturals line of premium dinners and treats for dogs has won award after award for its packaging, designed by Matrix Partners. Most recently, the brand brought home two Hermes Creative Awards — including a Gold Award for excellence in package design. This honor comes after the prestige of being a Pet Business “2011 Industry Recognition Award Winner” and a Pet Product News “2012 Editors’ Choice Award Winner.” Currently available in the U.S. and Canada, the brand has used Matrix Partners for all aspects of the launch from positioning, branding, packaging and Website design to consumer marketing, public relations and social media campaigns. Spring Naturals plans to expand to all organic and feline product lines as well.

Package Design: 
Matrix Partners,

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Martha Blak
March 31, 2014
I have to say that the design was what caught my eyes about this product, but my dog really loves the treats so that's what made me stick to them! After I got him back from the training camp I found on, the treats were very useful in maintaining his good behavior.



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BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

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