Household / Plastic

Dog product line fetches packaging design awards

October 1, 2012

BP1012_JO_Img2_I.jpgSince the products began appearing on store shelves in January, the Spring Naturals line of premium dinners and treats for dogs has won award after award for its packaging, designed by Matrix Partners. Most recently, the brand brought home two Hermes Creative Awards — including a Gold Award for excellence in package design. This honor comes after the prestige of being a Pet Business “2011 Industry Recognition Award Winner” and a Pet Product News “2012 Editors’ Choice Award Winner.” Currently available in the U.S. and Canada, the brand has used Matrix Partners for all aspects of the launch from positioning, branding, packaging and Website design to consumer marketing, public relations and social media campaigns. Spring Naturals plans to expand to all organic and feline product lines as well.

Package Design: 
Matrix Partners, Matrix1.com

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus