Beverage / Closures/Openers

New energy beverage muscles into the market

November 1, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

vblast energy drink packaging greenNew York Spring Water is launching a sugar-free, taurine-free energy drink, VBlast Gator Pit Energy Formula. VBlast Gator Pit invites its customers to unleash its energy with the twist of a patented reservoir cap, which releases a special liquid vitamin blend into 16.9 ounces of spring water. The 28mm opening is designed to be perfect for big, thirst-quenching chugs and the liquid vitamin formulation ensures that there’s no grit or clumping that can be common with dry vitamins. The VBlast reservoir cap also ensures that the vitamin blend maintains full potency, even after nine months of room-temperature storage. The introductory Lemon Lime flavor of VBlast Gator Pit will soon be joined by tropical Mango Guanabana. 

Package Design: In house

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Michael Maloney
December 18, 2013
This is a clever concept, but I really don’t get all the energy drink hype and if I need an energy kick my self I tend to have some coconut water or make a really fresh juice from vegetables and fruits. It doesn’t say what the ‘special vitamin mix’ is so I can’t comment on it too much apart from to say I hope there is no caffeine included in the ingredients.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png