- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Isaac Mizrahi, fashion designer, TV personality and businessman, celebrates his love of women with the creation of a new fragrance, FABULOUS, which recently launched. FABULOUS features an art deco-inspired round glass bottle with a soft pink hue. The bottle rests off-center and has a vintage feel at first glance. A bright pink bulb atomizer and gold cap adorned with pink polka dots are meant to make the bottle an instant classic with a modern twist. The bottle also features a uniquely advanced twist lock beneath the atomizer to prevent spillage, and is ideal for travel. The bright pink carton is designed to be simply chic yet bold with a gold logo and accents.
Package Design: Isaac Mizrahi in collaboration with Lance McGregor