Dive into new Dove promotional packages

November 1, 2012

dove body soaps washesThe challenge with the recently released series of promotional packages and shelf trays for the Dove Body Wash product line was to create a cohesive look across different product choices, each with its own distinctive color and graphic, while clearly communicating the Dove brand. A flow of color in both the packaging and the tray provides a powerful shelf presence while the packaging itself allows consumers to see clearly that the pack contains three 24oz body wash products. These products can be found in club stores in seven varieties, including Shea Butter, Deep Moisture, Sensitive Skin, Revive, Cool Moisture, Burst and Rebalance.

Package Design: TFI Envision Inc., www.tfienvision.com

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

SDG