New Purina Be Happy dog and cat food launches with feel-good philosophy
Be Happy, launched July 2012, is a new pet food brand by Nestlé Purina PetCare Company that celebrates happiness as a way of seeing the world. The brand has infused that philosophy into the packaging for its 100-percent complete and balanced dry dog and cat food varieties, available nationwide in mass grocery channels. It helps support strong bones and teeth, healthy vision, and healthy skin and coats. In addition, the brand offers the Purina Happiness Guarantee: If a consumer is not completely satisfied with his or her experience, Be Happy will provide a refund.
Package Design: In house