News

Foil Stamping Manufacturer Releases Art in a Box

November 7, 2012

Stamping foil manufacturer Kurz's Art in a BoxThe second edition of the “Presentation” art box has now been released. The stamping foil manufacturer Kurz first presented the new collector’s item at Luxepack 2012. Like the previous edition, the latest presentation box showcases examples of high-quality packaging design as well as the work of a contemporary artist. This year’s box is centered on the theme of “Era” and contains six individual boxes representing various epochs, for example the Art Nouveau and Flower Power periods. The aim of the team of designers at Kurz who created the boxes was not to directly copy the earlier styles, but rather to transpose them into the present time. The packaging boxes serve as a source of inspiration for how to reinterpret design elements from earlier epochs and combine them with current trends, and how innovative finishing techniques and new materials can be employed to do so.

Five sides from each of the individual boxes have been styled on a particular era, while the sixth side is a puzzle piece for a work of art. When these individual boxes are arranged correctly within the presentation box, a picture from the Nuremberg painter and object artist Birgit Nadrau is formed. Nadraus’s picture deals with an essential aspect of all eras: their transient nature. At the same time, it also expresses the idea of change and new beginnings, because the end of an era always represents the start of a new period.

The hot stamping and cold foil transfer finishing processes used to produce the boxes were also employed in a forward looking manner. The boxes demonstrate a range of finishings that can be used to turn product packaging into a real eye-catcher and enable it to succeed in the increasingly competitive Point of Sale arena. The artistic structured and relief embossing effects have been achieved using the state-of-the-art die technologies from Hinderer and Muehlich. The sophisticated stampings were created using the latest generation of easy-to-process hot stamping foils, cold foils and seamless holographic designs. The packaging designs illustrate the large spectrum of finishing effects that can be achieved using current stamping foil technology: playful and technical elements, dazzling or pastel colors, subtle accents as well as dominant, large-area patterns.

See more art boxes here.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus