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Paperboard 3-Disc Blu-Ray Trilogy Collection

February 5, 2013

Transformers 3-disc Blu-ray Trilogy collectionThe structure for the Transformers 3-disc Blu-ray Trilogy collection was developed by JohnsByrne Company. It was produced with an innovative assembly that resembles the Transformers "Autobots" logo. The carton unfolds and slides to reveal the movie genre’s 3-disc Blu-ray set and booklets inside. The package is housed inside a PETG cube with support base. See the package in action on YouTube.

The package was chosen as a winner during the 41st annual Key Art Awards held in Hollywood, California in October 2012. The Key Art Awards recognizes the best in entertainment, advertising and communications. This year, 59 judges chose 233 winners from 2,008 entries including, packaging, posters, theater displays, trailers and digital.

"We are pleased and excited to be recognized by the Key Art entertainment community for this project," says Dave Lemos, partner at JohnsByrne-California. "With an eye towards innovation and creative problem solving we deliver best-in-class packaging solutions. It is this approach that helps us to deliver keepsake-quality packaging that gets attention and provides a memorable packaging experience for movie enthusiasts."

Transformers 3-disc Blu-ray Trilogy collection. 

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

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Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

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