- THE MAGAZINE
- CONSUMER INSIGHT
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Kaleidoscope, an integrated design and realization agency headquartered in Chicago, has announced the start of a new location in Los Angeles. Demetrius Romanos has signed on for the role of executive creative director and managing partner for the new location.
For almost 20 years Demetrius has applied his creative leadership, deep empathy and refined design lens to help companies use design strategically to drive bottom line growth and create products that impact users’ lives.
Before joining Kaleidoscope, Demetrius held key leadership roles at renowned consultancies where he built and lead multi-disciplinary teams working for Fortune 100 clients across diverse industries including CPG, consumer electronics, housewares and appliances, medical, transportation, health and beauty, and juvenile products. He has partnered with companies such as Johnson & Johnson, Whirlpool, Mars and Motorola. A recent, notable effort includes strategic development of the Tide Pods packaging structure for Procter & Gamble. He’s an active member and officer in IDSA as well as a regular speaker at events, conferences and universities.
“With offices in New York and Chicago, Los Angeles was a logical choice for our long-term growth. We can leverage our teams located in influential cities across the country to drive insights and strategy for our clients,” said Gary Chiappetta, Kaleidoscope CEO. “Demetrius is a smart, disciplined thought leader who knows how to
mine and leverage consumer insights across multiple design disciplines. His experience and global design sensibilities give him a broad perspective on consumer insights around the world.”
In addition to contributing to the company’s consumer insights and strategy arm, as executive creative director and managing partner, Los Angeles, Demetrius will manage relationships with clients in the West coast market.