Sustainability — being green — has gone mainstream. Major brands in every sector from fast food to fashion have spent significant resources making sure their products and corporate image stack up well in terms of environmental and social impact.
Consumers are demanding solutions that are better for the planet. Sales of LOHAS (Lifestyles of Health and Sustainability) products reached $300 billion in 2008, up 36 percent from 2005. Today, about 80 percent of U.S. adults are looking for more sustainable offerings.