April 1, 2013
Brokula&Ž (Broccoli and Ž) is a clothing line by brand strategy and design agency Bruketa&Žinić OM made from organically grown materials. With Brokula&Ž, everything good comes from within, so all the clothing contains hidden messages written on the inside. The messages are funny dialogs between Brokula (Broccoli) and Ž (a bird) who are the main characters of the product’s visual identity. Like the clothes themselves, the packaging aims to be eco-friendly. The inks have ecological certificates, and the paper is recycled. The packaging is designed as a cup that you can use for something else after unpacking your purchase.