Sustainability

Chocolate Wrapped In Compostable Packaging Film

An Italian consortium has chosen NatureFlex to wrap its range of Fair Trade chocolate.

April 30, 2013
/ Print / Reprints /
ShareMore
/ Text Size+

NatureFlexAn Italian consortium of organic producers and farmers has chosen compostable NatureFlex from Innovia Films to wrap its range of Fair Trade chocolate.

Alce Nero, part of Alce Nero Mielizia SpA, and its members share a common ethos for regionality, innovation and the environment. The choice to farm organically has characterised the organisation since its inception in 1978. Today the company represents farmers, beekeepers and Fair Trade producers, all members of the company. Real organic food from around the world, not just Italy, is promoted by Alce Nero.

“We decided to move from standard plastic to a biodegradable and compostable alternative to wrap our chocolate bars. Metallised NatureFlex from Innovia Films was a perfect fit for us due not only to its environmental attributes but also its excellent barrier properties to keep our organic Fair Trade chocolate in premium condition,” explains Nicoletta Maffini, marketing manager, Alce Nero.

The consortium’s chocolate bars are made with cocoa from plants grown in Costa Rica, in the heart of Central America, by the partner COOP Sin Fronteras, a network of small Fair Trade producers. The cocoa pods are harvested, the beans are roasted and the exceptional skill of a long established Swiss maison chocolatier, Chocolate Stella of Chocolate Bernrain Group, subsequently transforms them into delicious products.

NatureFlex films are certified to meet the American ASTM D6400, European EN13432 and Australian AS4736 standards for compostable packaging. The wood-pulp is sourced from managed plantations. The renewable biobased content of NatureFlex films is typically 95 percent by weight of material according to ASTM D6866.

Offering advantages for packing and converting, NatureFlex films have inherent deadfold and anti-static properties, high gloss and resistance to grease and oil, good barrier to gases, aromas and mineral oils and a wide heat-seal range.

NatureFlex was an obvious solution for use in this application as the film begins life as a natural product — wood — and breaks down at the end of its lifecycle in a home compost bin (or industrial compost environment) within a matter of weeks. It is also confirmed as suitable for emerging 'waste to energy' techniques such as anaerobic digestion.

“Our metallised NatureFlex film is used to good effect here by Alce Nero as it fits in with their brand image, protects the product and is compostable,” says Giorgio Berton, TS&D specialist, Innovia Films.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png