Wonderfood’s Oasy

The new line for pets centers on a balance between taste and nature.

May 10, 2013
/ Print / Reprints /
/ Text Size+

OasyA brand is supposed to tell a part of consumers' lives, representing their expectations, recalling best memories, showing them the way they want to feel like. Feelings, emotions, passions are not meant as an a artifical statement, but are portrayed as an expression of human authenticity. How does a brand accomplish these ambitious goals? Telling the true story is a good start.

Oasy, the new high-quality line by Wonderfood centered on a balance between taste and nature, aims to tell about a whole, peaceful world populated by pets, and by people who love their pets. A positive, natural place where animals are welcome and respected as a lovely part of the family, as narrated on the packaging crafted by BREAK, an Italian branding agency, showing children and puppies inseparably playing together.

Oasy aims to succeed in achieving a distinctive, impactful positioning by simply depicting the authentic, genuine love story between a pet and its owner. 

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus