Household

Wonderfood’s Oasy

The new line for pets centers on a balance between taste and nature.

May 10, 2013
/ Print / Reprints /
ShareMore
/ Text Size+

OasyA brand is supposed to tell a part of consumers' lives, representing their expectations, recalling best memories, showing them the way they want to feel like. Feelings, emotions, passions are not meant as an a artifical statement, but are portrayed as an expression of human authenticity. How does a brand accomplish these ambitious goals? Telling the true story is a good start.

Oasy, the new high-quality line by Wonderfood centered on a balance between taste and nature, aims to tell about a whole, peaceful world populated by pets, and by people who love their pets. A positive, natural place where animals are welcome and respected as a lovely part of the family, as narrated on the packaging crafted by BREAK, an Italian branding agency, showing children and puppies inseparably playing together.

Oasy aims to succeed in achieving a distinctive, impactful positioning by simply depicting the authentic, genuine love story between a pet and its owner. 

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

SDG