Health/Beauty/Pharma / News

Homeopathic and Herbal Remedy Sales Reach $6.4 Billion

Consumers are reaching for more than OTC remedies for treating ailments.

Despite eighty-degree temps making their first appearance across the Midwest this week, many consumers are still in the throes of cold and flu aliments. But new research from Mintel reveals that it may not just be OTC remedies consumers reach for when treating ailments as Mintel estimates U.S. retail sales of homeopathic and herbal remedies to have reached $6.4 billion in 2012, up almost 3 percent from 2011, and growing 16 percent over the past five years.

Today 30 percent of respondents who suffered an ailment within the past year claim to have used a homeopathic or herbal remedy to treat it. And there is further good news for the homeopathic and herbal remedies sector too, as Mintel forecasts sales to increase to $7.5 billion by 2017 as more Americans become proactive about their health and further growth is fueled by availability of these products in mass retailers.

Emily Krol, health and wellness analyst at Mintel, says, “Recalls of traditional OTC remedies, a holistic approach to health, and more availability in traditional retailers all helped to fuel growth in this market. The sector is primed for continued success as US consumers increasingly seek products that are natural and organic, particularly as it relates to healthcare. This is especially true for families with small children as many OTC medications are unsafe for children under the age of two.

“Those who trust homeopathic medications are more likely to eat a healthier diet. Additionally, they are more likely to eat natural and organic foods and are willing to invest in these products. Those who trust homeopathic medicines are also more likely to be preventative about their healthcare. They visit the doctor regularly and take vitamins to prevent illness,” Krol continues.

However, less than 25 percent of OTC users agree that they trust homeopathic and herbal remedies to relieve their symptoms, suggesting that many people do not use these products because they do not believe they will be effective. But, among users of homeopathic and herbal remedies, this increases to about half (48 percent).

“The fact that so many users of homeopathic remedies are confident about them relieving their symptoms suggests that once people have used these products and experienced the effectiveness, they may be more inclined to use them in the future. Therefore, a key marketing message to convince nonusers to try these products, such as including users talking about their positive experiences with the products, could prove effective,” Krol concludes.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus