PMMI Rebrands With New Logo and Descriptor
PMMI is now The Association for Packaging and Processing Technologies.
“Leading companies, leading solutions.” “Total systems solutions.” “Made in the USA.” PMMI has been each of these things at any given point in its history. Now, in 2013, PMMI is “The Association for Packaging and Processing Technologies,” the largest association serving the processing and packaging supply chain.
The new descriptor and logo, recently released, reflect the evolution of PMMI. And, in the largest departure from tradition, PMMI has discontinued using “the Packaging Machinery Manufacturers Institute” publicly.
“PMMI has had a long, distinguished history as Packaging Machinery Manufacturers Institute, but that name doesn’t reflect who we are today,” says Charles D. Yuska, president & CEO, PMMI. “We’re PMMI, and we are The Association for Packaging and Processing Technologies.”
The new logo modernizes the familiar PMMI “shield” and lettering, incorporating PMMI’s history while embracing the present and future of the association and the industries it serves.
“In 1933, PMMI only represented packaging machinery manufacturers. Today, we’re a resource for the entire packaging and processing supply chain. The shift has come over time, as we have addressed our members’ and their customers’ needs. We’ve communicated that point in our strategic vision. Now our logo and descriptor line reflect it too,” Yuska says.
PMMI’s strategic vision statement supports the comprehensive nature of the PACK EXPO shows and the demands of PMMI members’ markets, stating, “PMMI convenes packagers, processors and their supply chain partners to facilitate innovation, foster connections and develop business opportunities.”
“The PACK EXPO shows and the PMMI membership have expanded dramatically in the last 10 years,” Yuska says. “Since 2006, we’ve added supplier, materials and containers, and processing membership classes, expanded membership to Mexico, and brought processing suppliers to the PACK EXPO exhibitor base. We’re convening the industry — bringing the processing and packaging supply chain together — on every front.”