- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
I picked up a two-pack of Master Lock padlocks the other day, and once I got home and went to open the package, I noticed it may be possible to open them without going into the house for scissors. The plastic clamshell was tabbed in the corner and was only completely sealed in four places. I was recently on First Choice Packaging's site and recalled seeing a clamshell that looked high security but was not fully sealed. I was hoping this package was something like that.
You know how I said that Dr. Bronner's Magic Soap was the first product I ever bought solely for the packaging? These locks were the first packaging I ever got so excited about that I had to text a friend (who is not in the packaging industry and probably thought I was nuts).
As you'll see in the video, the package still was a bit difficult to open (I edited out about thirty seconds of me struggling. Boring.), but I did get it open without any implement in the end.
I went and looked up those easy-open clamshells on First Choice Packaging's website for you: They are called Virtuweld, developed by Mister Blister, that "deliver the best of both worlds – the security and appeal of a welded clamshell with all the benefits of being unsealed." This Master Lock package I'm reviewing is not a Virtuweld, but I do see that there is a Master Lock in a Virtuweld on the page.
Verdict: Who doesn't love packaging that lets you open it without getting cuts and and needing sharp objects? The clamshell protected the product and kept it secure and visible.
Agree/Disagree? Let me know what you think!