- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Diamond Packaging won four awards in the 20th annual FSEA Gold Leaf Awards Competition, the showcase for foil stamping, embossing and other specialty effects. Awards were announced last month during the IADD•FSEA Odyssey in Nashville, Tenn.
The competition, which is sponsored by the Foil & Specialty Effects Association (FSEA), recognizes creativity and superior execution of designs that reflect positively on the industry as a whole. Entries are judged on several criteria including design, execution and level of difficulty. Winning an award is designed to be a mark of excellence in the packaging field and recognition of superior achievement.
Diamond earned recognition by winning one Gold Leaf, one Silver Leaf, and two Bronze Leaf awards.
Diamond won a Gold Leaf award in the “Calendar” category for its three-month corporate calendar, a company tradition and promotional item given to customers and suppliers. The 2013 carousel-themed calendar illustrates many of Diamond's capabilities, including creative design, Liquid Metal brilliant metallic UV specialty coating, UV gloss spot coating, multi-level embossing and intricate die cutting.
The header depicts the nationally-renowned carousel at historic Seabreeze Amusement Park in Rochester, NY. The carousel was built in the Philadelphia Toboggan Company tradition, featuring hand-carved horses and chariots that have created lasting memories for generations of families.
Multi-level embossing creates a dramatic sense of texture and depth while a decorative die cut pattern conveys the energy and movement of the carousel.
The graphics were enhanced with four color process inks, UV matte coating, UV gloss spot coating (carousel, horses, poles, paisley accents), and Liquid Metal silver metallic specialty UV coating.
Diamond won a Silver Leaf award in the “Difficult Application on a Folding Carton” category for Elizabeth Arden's Limited Edition Sunflowers packaging. The overall presentation imparts unusual depth and distinction through creative design, material selection, UV matte and gloss spot coating, embossing and debossing.
The carton was converted utilizing Neenah Paper Royal Sundance Ultra White Felt textured paperboard and offset printed with three PMS colors and dense black inks, in-line with UV matte and UV gloss spot coating.
UV matte coating conveys the natural aesthetic of the Sunflowers carton and provides a striking contrast to the UV gloss spot coating used on the front panel text and sunflower graphic.
The graphics were enhanced with embossed sunflower petals on the front and rear panels and debossed text on the side panels, contributing to a unique visual and tactile presentation that stands out in the crowded retail environment.
Diamond won a Bronze Leaf award in the “Decorative Diecutting with Foil and/or Embossing” category for Godiva’s Dark Chocolate Pretzels Holiday Gift Box. The carton features multi-color printing with DiamondPearl coating, combination stamping and embossing accents, and intricate die cutting. Alternating metallic gold and green colors on the decorative flower-top closure complete the presentation, making it perfect for holiday gift-giving.
Diamond also won a Bronze Leaf award in the “Best Use of Film Casting (Cast & Cure)” category for Procter & Gamble’s Gillette Venus Embrace Razor Cartridges (4-pack) carton. The design beautifully complements the Venus brand with smooth, radiant graphics and embraces the latest sustainable production methods, including Cast and Cure holographic effects and the use of 100 percent clean, renewable wind energy.