News

Agreement to be Signed for Bio-Based Plastic Carton Packaging in Brazil

Low-density polyethylene from a renewable source planned to be used.

July 8, 2013
/ Print / Reprints /
ShareMore
/ Text Size+

In a reported first for the carton packaging industry, Tetra Pak, one of the leaders in food processing and packaging solutions, plans to sign an agreement with Braskem, a large thermoplastic resins producer, for the supply of low-density polyethylene (LDPE) made from sugar cane to its packaging material factories in Brazil.

This initiative, which will be limited in scope to Brazil only for the duration of the trial, is scheduled to start during the first quarter of 2014. According to the plan, Tetra Pak will use bio-based LDPE as a component of its packages produced in Brazil. The planned move to bio-based LDPE means that 100 percent of Tetra Pak packages produced in Brazil, about 13 billion, will have up to 82 percent packaging material from renewable sources.

“The new agreement to be signed with Braskem demonstrates our commitment to bring environmental innovations to our customers and is a further step in our journey to develop fully renewable packages,” says Tetra Pak President and Chief Executive Officer Dennis Jönsson.

Braskem will use ethanol derived from sugar cane to produce ethylene, which will then be converted into LDPE. The LDPE made from renewable sugar cane is designed to have the same technical properties as LDPE made from fossil sources and the environmental benefits of being from a renewable source. Braskem biopolymers are known under the trademark "I'm green."

“The new bio-based "I'm green" LDPE is as inert, resistant and recyclable as the polyethylene made from fossil sources but contributes to the reduction of greenhouse gas emissions by absorbing carbon dioxide from the atmosphere during the sugar cane growth process,” says Braskem President Carlos Fadigas. “The expansion of the green products line reinforces our commitment to adding value through sustainable development for the value chain.”

Since 2008, the Brazilian paperboard chain of custody is certified by the Forest Stewardship Council (FSC), which means that all the paper used in the production of Tetra Pak packages comes from forests managed in accordance with responsible forestry management principles.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

SDG