Household / Plastic / Sustainability

Sustainable Paint and Container

Every pail bought prevents up to three pots going to landfill or for incineration.

Newlife paint container RPC Containers Oakham is helping the award-winning manufacturer Newlife Paints enforce its environmental credentials with a new range being stocked in B&Q.

The range promises to contain at least 90 percent waste emulsion, and the company says every pail bought prevents up to three pots going to landfill or for incineration. Instead, Newlife collects waste water-based emulsion which would otherwise be dumped, separates it into color batches and reconditions it into usable recycled emulsion paints.

Furthermore, the plastic pail from RPC Oakham also incorporates 25 percent recycled content.

To create the container, RPC Oakham worked closely with U.K. suppliers of recycled plastics to ensure a high-grade polymer capable of withstanding the weight of paint. Tests showed that the optimum proportion of recycled polymer was 25 percent in order to maintain the highest standard of consumer functionality and convenience.

The injection molded PP pail is available in a 5L size.

Newlife offers a classic and contemporary range of 32 colours and provide a full colour matching service. Newlife’s environmentally friendly paint is designed to have a smooth consistency and cover effortlessly. Newlife paint reportedly has the opacity and depth of colour that you would expect from a premium emulsion.

Keith Harrison, founder and managing director of Newlife says: “We are proud of the environmentally friendly nature of our paint, so it was important that the container could help support those credentials as far as possible. RPC Oakham was able to do that and we’re delighted with the partnership.”
 

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

4/21/15 1:00 pm EDT

Smart Packaging for the Smartphone Era: Changing the way consumers and brand owners interact with products

Are you a brand marketer looking for fresh, innovative ways to interact with your customers at retail AND post-purchase? Or a product innovator seeking alternative means to counteract product tampering in the supply chain? Look no further.

Brand Packaging Magazine

april brandpackaging

2015 April

The April 2015 issue focuses on Sustainability plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight