Effects/Tech / Sustainability

Coated Paper Company Displays Potent Paper in 'Curious About Print'

The brand's metallic and translucent papers are fully recyclable.

August 1, 2013
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Showcasing the supernatural potential of Curious Metallics and Translucents, "Curious About Print: Conjure" is the third in a series of guidebooks designed to be inspirational and educational. It is available by calling 888-488-6742 or visiting appletoncoated.com.

The book features Curious Metallics and Translucents. It welcomes readers to a place called “Curious Collection,” where paper embodies the power to change minds with a touch and surpasses assumptions about paper-as-normal.

“Curious Metallics and Translucents are great any time that shimmering color, shine, translucency and tactility are essential,” says Ferkó X. Goldinger, marketing manager. “These papers are ideal for brochures, prestigious invitations, flysheets, luxury packaging, high-end shopping bags, business cards, notebooks and envelopes. Curious Collection can summon the senses and unveil 10,000 possibilities with unexpected rewards.”

Demonstrating the capabilities and performance, the guide is printed on Curious Metallics Chocolate 111-pound cover, Curious Translucents Clear 36-pound text and Curious Metallics Poison Ivory 89-pound cover using both traditional offset and UV offset. The magic of these papers is explored with varnishes, foils and embossing,

In addition to Curious Metallics and Translucents, the Curious Collection presents a full offering with SKIN Curious, Curious Touch, Curious Particles, Curious Cosmic and the newest Curious Matter, to complement Metallics and Translucents.

To help support environmental goals, Curious Metallics are made with mineral pigments, with no heavy metals, and its most popular colors are available in 100 percent post-consumer waste. Curious Translucents all-natural papers are made from 100 percent pure cellulose fiber, without the use of translucentising chemicals. Both papers are fully recyclable.

Green Power is a standard feature for the entire Curious Collection. This means that for all the grades, 100 percent of the electricity used to manufacture these products is matched with renewable energy credits from Green-e certified energy sources, primarily in the form of wind. The entire Curious Collection is also Forest Stewardship Council (FSC) certified and manufactured in ISO 14001 facilities.


Key Credits
Title: “Curious About Print: Conjure”
Company: Appleton Coated LLC, Combined Locks, Wis.
Paper: Curious Metallics Chocolate 111-pound cover, Curious Translucents Clear 36-pound text and Curious Metallics Poison Ivory 89-pound cover
Printing: UV offset, traditional offset with various inks and finishing techniques
Writing and Design: Planet Propaganda, Madison, Wis.

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