Food / Plastic

Tasty Bite

By converging packaging, trend analysis and market research, the agency created a visually inspiring pouch.

September 4, 2013
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Tasty Bite

Pouches/Film

tasty bite pouches packagingLaunched in 1995, Tasty Bite has since become a market leader in the Indian/pan-Asian segment, largely attributable to predicting and leveraging the consumer mega-trends that are shaping the way Americans eat, according to the company. By converging packaging, trend analysis and market research, strategic brand package design agency Zunda Group designed a branding and communications architecture that visually inspires consumers to explore a whole new world of taste. www.zundagroup.com

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