Effects/Tech

New Security Materials Portfolio Introduced

The materials are designed to safeguard product authenticity and brand integrity.

Select Solutions Security portfolioFrom destructible films and papers to void materials, the new Avery Dennison Select Solutions Security portfolio of materials is specifically designed to help companies counter product tampering and counterfeiting while protecting consumers and the long-term integrity of their brands.

“Consumers want to trust the products they purchase,” says Michael Welch, product manager, durables, Avery Dennison Label and Packaging Materials – North America.

“Our Security materials use elements such as two-dimensional holograms and in-label watermarks and threads, to help brand owners create clear marks that can assure consumers — or, if absent or broken alert them of tampering or counterfeiting.”

Suited for use in a variety of segments, such as pharmaceutical, automotive and consumer packaged goods, the Select Solutions Security portfolio features:
• Customizable ultra-violet and infra-red print options
• Enhanced thermal transfer graphic solutions
• Chemical-resistant coating for liquid products

Select Solutions portfolios are designed to feature unique, application-specific offerings that meet brand owners’ common needs and challenges. Each portfolio features low minimum order quantities, same day price quotations and four-day shipping that allow converters to address specific application label needs.

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