Point of Purchase

Dove Four Pallet POD Display

The pallet displays are a vital marketing communication tool in club stores.

September 10, 2013
/ Print / Reprints /
ShareMore
/ Text Size+

Dove 4 pallet displayThe Dove team at Unilever again selected TFI Envision to create the graphics for a four pallet POD display for Sam’s Club for its summer offering.

The team challenged the agency with creating eye-catching visuals with quick easy to understand messaging to drive incremental sales. Pallet displays are a vital marketing communication tool in club stores, serving as a billboard for thousands of shoppers walking by every day.

To meet that challenge, TFI Envision created a sweeping summery backdrop with clouds wisping by, which carries the eye from side to side. Messaging was kept to key brand communication to keep the overall feeling refreshing, light and airy.

This Masterbrand display encourages consumers to shop around the pallet and brings consideration to buying one additional category of Dove product such as Dove Body Washes, Beauty Bars and Haircare.

This four pallet POD began appearing in Sam’s Club in June 2013.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

SDG