Point of Purchase

Dove Four Pallet POD Display

The pallet displays are a vital marketing communication tool in club stores.

September 10, 2013
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Dove 4 pallet displayThe Dove team at Unilever again selected TFI Envision to create the graphics for a four pallet POD display for Sam’s Club for its summer offering.

The team challenged the agency with creating eye-catching visuals with quick easy to understand messaging to drive incremental sales. Pallet displays are a vital marketing communication tool in club stores, serving as a billboard for thousands of shoppers walking by every day.

To meet that challenge, TFI Envision created a sweeping summery backdrop with clouds wisping by, which carries the eye from side to side. Messaging was kept to key brand communication to keep the overall feeling refreshing, light and airy.

This Masterbrand display encourages consumers to shop around the pallet and brings consideration to buying one additional category of Dove product such as Dove Body Washes, Beauty Bars and Haircare.

This four pallet POD began appearing in Sam’s Club in June 2013.

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