Point of Purchase

Dove Four Pallet POD Display

The pallet displays are a vital marketing communication tool in club stores.

September 10, 2013
/ Print / Reprints /
/ Text Size+

Dove 4 pallet displayThe Dove team at Unilever again selected TFI Envision to create the graphics for a four pallet POD display for Sam’s Club for its summer offering.

The team challenged the agency with creating eye-catching visuals with quick easy to understand messaging to drive incremental sales. Pallet displays are a vital marketing communication tool in club stores, serving as a billboard for thousands of shoppers walking by every day.

To meet that challenge, TFI Envision created a sweeping summery backdrop with clouds wisping by, which carries the eye from side to side. Messaging was kept to key brand communication to keep the overall feeling refreshing, light and airy.

This Masterbrand display encourages consumers to shop around the pallet and brings consideration to buying one additional category of Dove product such as Dove Body Washes, Beauty Bars and Haircare.

This four pallet POD began appearing in Sam’s Club in June 2013.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products


facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus