Design Gallery Award 2013, Flexible: Hill's Ideal Balance
Hill’s Ideal Balance
Submitted by Ciulla
Hill’s, a leader in pet nutrition since 1939, introduced Ideal Balance as a 100% natural pet food. The package is designed to establish a balance between emotive imagery and the health benefit story. The pet silhouette against the sky communicates a long and healthy life, and the food images tell people the ingredients: To consumers, “natural” means real meat first.