Design Gallery Award 2013, Paperboard: Cree
Submitted by CB’a Brand Engine
Cree set out to change the conversation with consumers on LED lighting. The line’s price point is about 50% less than existing brands, and the information on the pack aims to take away many information obstacles on technology and bulb type, light color, etc. The blister pack shows the bulb, and the paperboard part opens like a book for more information.