Design Gallery Award 2013, Paperboard: Figo! Organic Gelato
Figo! Organic Gelato
Submitted by Boulder Homemade Inc.
Figo is Italian for “cool,” and the organic gelato aims to live up to its name. The gelato is designed to bring new-world Italy and the extravagance of gelato to mainstream consumers. The package is designed as simple to reflect the purity of what’s inside, and the colors are inspired by the vibrancy of modern Italy. The brand wants consumers to know that gourmet doesn’t have to be complicated.