Design Gallery Award 2013, Paperboard: Pizza Hut
Submitted by TracyLocke
Pizza Hut exists to “Make It Great” for consumers with fun, shareable food that brings people together and electrifies social occasions. The red cup is what food is served in to hungry children and symbolizes hope. The brand uses the package to let consumers join in to its genuine desire to do some good and is designed to spur families to donate.