Think You Can Live Without Brand Design?

Brand design is crucial to businesses because it puts a face and identity out to the public.

October 1, 2013
/ Print / Reprints /
ShareMore
/ Text Size+

Brand design is crucial to businesses because it puts a face and identity out to the public. This announces to the world the existence of the business and helps to set it apart from similar companies or others with similar names. Good, eye-catching design also is a subtle but useful way of promoting goods or services as it captures attention from viewers.

Not every design team excels in this specialty

Just as people select specialized medical or legal services for different needs, this kind of graphic design isn’t offered by every graphics firm. Rather than choosing “just anyone” for services, this is something that a business really needs to explore in depth.

One way to find the right company to provide services is to looking around for ones that specifically mention this attribute. Once a few companies are located, it will become easier to get a better idea about the style and level of sophistication each company offers. People should be able to see a portfolio of work that represents projects for previous clients. Many firms have very extensive and detailed portfolios for a variety of different companies. This can also tell more about the clients and what kinds of obstacles or issues the design firm had to overcome in order to master the project.

Ask the right questions

One question to ask a firm is whether or not they have worked for companies in the same industries as the business. This can be enlightening for two reasons. One is that it can be helpful to cross check the different companies to see if there is some design tie or issue that is shared by all or if these companies all obtained something very unique. The second issue may not always have a bearing for everyone, but sometimes there are specific requirements in different industries. A simple example of this may be the need for nutritional guides for food or supplement products.

Your ideas or someone else’s?

Some business owners have an idea of how they would like their branding to appear. Sometimes this is a very good idea or at least parts of it are. Many times business owners should be prepared to use the ideas that are presented, within reason. Branding is a very specific in that requires not only a good eye but often incorporates psychological elements. The many restaurants and food products that use the color red somewhere in their logo design show an example of this.

Blog post provided by Liljeqvist & Wargo.
 

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

SDG