News

My Private Brand Introduces the Vertex Awards

The international awards honor retail brand package design.

October 28, 2013
/ Print / Reprints /
ShareMore
/ Text Size+

The Vertex AwardsChris Durham, My Private Brand president, is excited to announce that My Private Brand has partnered with its friend and colleague Phillip Russo and his magazine, Global Retail Brands, to launch the international private brand design competition, the Vertex Awards.

"We chose the name because it exemplifies our vision for the competition and our hope for private brand. Our goal is to push the industry forward and set a new standard for the recognition of superior design and great retailer owned brands," says Durham.

"It is time to stop rewarding mediocrity and encourage greatness."

International design firm Pemberton & Whitefoord (P&W) created the identity for the contest, which lends aspirational tone and sets the standard for the competition, according to Durham.

"The Vertex Awards are the only global competition devoted exclusively to the art of private-brand package design. The competition is open to retail owned brands from every country in the world and all channels of trade. Retailers, agencies, consultants, graphic design firms, manufacturers and brokers are all welcome to submit their private brand entries," says Durham.

Designs must have been introduced in-store between November 2012 and November 2013. The cost is $95 per entry, and submissions close January 15, 2014.

For the inaugural competition, winners across more than 16 categories, as well as Best New Brand Design and Best Redesigned Brand, will be awarded a Gold, Silver or Bronze award. The highest scoring project will receive a one-of-a-kind Best of Show award. A Publisher’s Choice award will be handpicked by Durham and Russo.

 

Winning work will be honored in March on www.mypbrand.com, the Vertex Awards website, in Global Retail Brands’ March print issue, on the Global Retail Brands‘ website. In addition, all winning entries will appear in a full-color book on Amazon in the summer of 2014.

To enter, visit http://www.vertexawards.org/.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png