Beverage / Glass

Packaging Company Turns Traditional Glass Craft into Original Bottles

Inspiration for the vodka bottles came from traditional Swedish glass craft.

Absolut OriginalityTurning an idea into world-leading packaging is a challenge that the development team at Ardagh’s glass production plant at Limmared in Sweden is willing to take on. The company that produced the award-winning Absolut Unique bottle has reportedly pushed the frontiers of glass packaging even further with the launch of Absolut Originality.

Using partial coloring for what the company believes to be the first time on a commercial l scale in the glass container industry, Ardagh has helped Absolut enchant its customers with another limited collection of four million individually designed bottles. Each one represents a unique work of art, achieved with a "drop" of cobalt blue infused into the molten glass at the "hot-end" of the production process in Limmared.

“We are proud to have partnered with Absolut in this innovative development for their 2013 end of year campaign,” remarks Johan Gorter, CEO, Glass Europe at Ardagh. “The concept takes unique bottle design to the next level, where the decoration is achieved within the glass container, rather than being added to the outer surface of the bottle after production.”

To succeed in this project required a combination of skills from Ardagh and its partners, which, in common with the Absolut Unique project, aimed to take high-volume glass container production to new levels of ingenuity and distinction. 

Using a cobalt color compound (frit) supplied by Ferro and specialized hot-end equipment from Füller Glastechnologie, Ardagh’s workforce was able to perfect the coloring process and then produce the four million bottles during a three week period. 

“The results are fantastic,” comments Mathias Westphal, global brand director at Absolut. “We took inspiration from traditional Swedish glass craft and made it available to the world. When we watched a drop of cobalt sink into the hot glass for the first time we didn’t know what it would look like. But the very first bottle looked amazing, and what started as a playful experiment ended up as four million one-of-a-kind works of art.

“The streak of cobalt forms a sophisticated contrast to the crystal clear glass, and the blue makes each bottle unmistakably Absolut.”
 

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus