Labels

Aloeride

The packaging for a new range of equine health products uses a white top-coated polyethylene label with a silicone varnish.

December 9, 2013
/ Print / Reprints /
ShareMore
/ Text Size+

AloerideA label solution from Essentra Packaging has been selected for the launch of a new range of equine health products.

Made in the U.K., organic Aloeride from Santé Franglais is a top choice of horse owners worldwide who want to help support their horses’ health and be sure of remaining competition legal. 

The label had to reflect the high quality of the product but at the same time be practical and robust, taking into account where the finished product was to be stored and used, in working equine centers.

Essentra’s solution is intended to attract potential customers with an eye-catching design featuring a high-quality photographic image, together with clear product information and a QR code.

Labels are printed on white top-coated polyethylene, with an overall silicone varnish added to provide a durable finish capable of performing under the various conditions found in equine centers.

The label has been produced as a wraparound for the container to help create greater on-shelf presence and impact compared to the use and cost of several smaller labels.

The wraparound was achieved using a variety of tapers — rather than one continuous taper — over the length of the label, allowing one label to fit the product in such a way that all the relevant information is in the correct position and also lending continuity to the finished pack.

“We worked closely with Essentra’s designer throughout and the outcome is a fabulous-looking, perfectly-fitting label that was delivered on time and on budget," says Han van de Braak, director, Santé Franglais. 

“There was no trouble meeting our short deadline, and we were delighted to encounter a friendly and professional approach. Business is a pleasure when it happens like this, and I highly recommend Essentra.”

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png