- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
A label solution from Essentra Packaging has been selected for the launch of a new range of equine health products.
Made in the U.K., organic Aloeride from Santé Franglais is a top choice of horse owners worldwide who want to help support their horses’ health and be sure of remaining competition legal.
The label had to reflect the high quality of the product but at the same time be practical and robust, taking into account where the finished product was to be stored and used, in working equine centers.
Essentra’s solution is intended to attract potential customers with an eye-catching design featuring a high-quality photographic image, together with clear product information and a QR code.
Labels are printed on white top-coated polyethylene, with an overall silicone varnish added to provide a durable finish capable of performing under the various conditions found in equine centers.
The label has been produced as a wraparound for the container to help create greater on-shelf presence and impact compared to the use and cost of several smaller labels.
The wraparound was achieved using a variety of tapers — rather than one continuous taper — over the length of the label, allowing one label to fit the product in such a way that all the relevant information is in the correct position and also lending continuity to the finished pack.
“We worked closely with Essentra’s designer throughout and the outcome is a fabulous-looking, perfectly-fitting label that was delivered on time and on budget," says Han van de Braak, director, Santé Franglais.
“There was no trouble meeting our short deadline, and we were delighted to encounter a friendly and professional approach. Business is a pleasure when it happens like this, and I highly recommend Essentra.”