Health/Beauty/Pharma

LIERAC Homme

The line is a new generation of high-tech skin boosting products for men.

LIERAC HommeBrandimage, a leading global consultancy of brand equity architects and designers, has designed a new generation of high-tech skin boosting product range for men: LIERAC Homme.

LIERAC,  one of France’s leading dermo-cosmetic brands, specializing in anti-ageing products, is launching LIERAC HOMME. With a new brand, new packaging and new ingredient (Skin Power 5), LIERAC is providing men with a range that revamps skincare routines.

At the core of LIERAC Homme formulas lies a powerful cellular revitalizing agent, Skin Power 5, made of 5 minerals and oligo-elements (calcium, magnesium, copper, zinc and manganese) giving the skin an all essential boost.

LIERAC Homme is a range that covers every stage of skincare routine. It comprises six cleansing and shaving products (shaving foam and gel, deodorant, shower gel, aftershave, cleanser-toner), two everyday products (anti-fatigue and moisturizer) and three expert products (eye area, all-over anti-age serum, repair serum). 

Brandimage has chosen masculine colors and an understated high-tech structure in black and silver to federate the entire line on store shelves. The design ensures the LIERAC Homme branding in its black structure is aligned on almost all products, creating a greater visual impact in pharmacies. In the center, a line of color clearly differentiates the ranges and acts as a marker on shelves (navy blue for shaving and washing, grey-blue for everyday, red for expert products).

The information is designed to be clearly organized and highlighted by the packaging structure. The color markers contain the product name, helping customers efficiently pick out the product they need.

With this streamlined and elegant design, LIERAC wanted to offer men a complete range of high-tech products with a premium positioning, boasting the brand’s high-end dermo-cosmetic formulas.
 

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus