Food

Danone Yogurt

The product line and packaging are aimed at masculine taste preferences.

January 21, 2014
/ Print / Reprints /
ShareMore
/ Text Size+

Danone YogurtIn a number of studies, Danone Bulgaria concentrated on the taste preferences of Bulgarian men in yogurt consumption. The major findings revealed that men in Bulgaria particularly like yogurt products with thick consistency, high fat content and a distinctive taste. Natural ingredients were also sought after. These insights influenced the creation of the product line, Danone for Men, which has been a success in the Bulgarian market since summer 2013.

Greiner Packaging was commissioned with the packaging concept for Danone for Men. Deep black — a symbol of strength and dominance — dominates the look. The masculine need for clear structures is reflected in a unique cup shape. Straightforward, minimalist graphics are designed to appeal to the male aesthetic sense. “The shape of the cup presented a huge technical challenge, especially with respect to the filling process. We’re glad we were able to meet these high demands,” explains Kenneth Boldog, head of Division K at Greiner Packaging International. The cups for Danone for Men contain 190 or 370 grams and are decorated with a sleeve.

Danone for Men aims to fulfill the desire for high fat content in the form of a natural yogurt with five percent fat. Fresh slices of peach and real walnuts are the natural ingredients that also provide flavour. Danone for Men yogurt products are so thick that they may even be consumed with a fork. This feature was also played up as a key message in advertising through the use a fork display as tall as 2.5 meters. Danone Bulgaria also supports the new product line with its own specially designed refrigerators in supermarkets. 

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus