- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Inspired by the nature and rugged landscape of the Shetland Isles, ButterflyCannon has redesigned the identity and packaging design for the Blackwoods range: a 40 percent vintage dry gin, a "superior" 60 percent vintage dry gin (ideal for making more complex gin based cocktails) and a botanical vodka.
The redesign features a wind-swept tree illustration, created using a variety of the botanicals that are used to infuse the spirits. Sea pink, marsh marigold and meadowsweet are but a few of these wild botanicals that vary with each season, giving the vintage distillation its own unique flavour signature. The new identity was created to reflect the spirits’ heritage and vintage status, with the year highlighted on the front label. Blackwood spirits' ingredients are sustainably foraged are hand-gathered.
Jon Davies, creative director says, “The hand picked botanicals from the Shetland Isles are integral to the gin’s story. It seemed only natural to make this charming and original detail the focus of the new logo we developed.”
The die-cut foil labels are designed to give the brand a unique identity, creating a beautifully rugged landscape where the back labels are visible through the bottles. The reflective quality of the substrate with the layers of vibrant colour helps this packaging stand out from the competition.
Kate Alexander, marketing manager of Blavod Wines and Spirits PLC adds, “We are thrilled with the new look for Blackwoods and the strong visual links to its heritage. ButterflyCannon were never afraid to experiment with materials and finishes to achieve this wonderful result.”