- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
The U.S. Food and Drug Administration recently proposed an update of the Nutritional Facts label. The current norms date back to 20 years ago, and it is clear that the consumers’ expectations regarding the nutritional facts have changed, says label solutions provider IMS. For instance, calories and the amount of fat are not the main focuses anymore. The types of fat, Vitamin D or Omega-3 are now important factors in consumers’ decisions. That is why they need to be taken into account on labels.
The FDA proposed changes aimed at bringing a “greater understanding of nutrition science” and a “refreshed design”, as well as “updated serving size requirements.” An overhaul would imply expenditures for companies in the food and beverage industry: The FDA foresees that food companies will have to pay around two billion dollars to apply these label changes. From design to production, such a change can be considered a setback for some companies’ growth, says IMS.
However, it can also be seen as an opportunity. “It might look like a threat, but it also is a great opportunity for companies to redesign and opt for a brand new look thanks to Shrink Sleeve Labels,” explains Jean Éthier, CEO of IMS.
IMS' Shrink Sleeve Label offers a 360 degree surface, designed to increase a brand’s visibility and stand out on the shelves. It also can increase product safety and fits all types of containers, even the most non-traditional ones.