- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Detox, hydration and energy: That is what formula O2 natural recovery drink promises. The new oxygenated beverage has hit the market in Rexam 16oz cans and is available online at www.drinkO2.com with free shipping.
Formula O2 is a clean and simple recovery drink infused with ten times more oxygen than tap water to help eliminate toxins, 2.5 times more electrolytes than leading sports drinks, and 140mg of natural caffeine, acoording to the company. It contains nothing artificial and is available in Orange Mango and Grapefruit Ginger flavors.
The recovery drink was developed to help people return to a natural state of health, mind and strength with ingredients that provide “only what you need and nothing you don’t.”
“We were weary of all the energy and sports drinks that claimed to help people but had ingredients that were questionable,” says Dr. Dan Kim, vice president of research and design for formula O2. “So we decided to create something totally different. formula O2 helps you feel your best and quenches thirst with something light and refreshing. And working closely with Rexam, we were able to ensure we delivered it in a great-looking can that accommodates the 16oz of fluid we wanted for hydration. Rexam has been an excellent partner, very accommodating to our needs from the start.”
The company chose this package for the launch of formula O2 because of the aluminum beverage can's barrier properties — protecting the integrity of the oxygen content in the product — as well as for portability and sustainability. With a U.S. recycling rate of 67 percent, aluminum cans are recycled at more than double the rate of any other beverage container.
Rich Grimley, president and CEO, Rexam BCNA commented on the benefits of this packaging choice. “Our 16oz can draws attention on store shelves with its colorful, reflective graphics. And additional advantages such as the best in supply chain economics, including superior recycling, filling, distribution and retail display efficiencies will help formula O2 establish its brand and grow its business.”