Food

Smithfield Hams

The color-coded metalized mylar features a spiral pattern for easy identification.

April 9, 2014
/ Print / Reprints /
ShareMore
/ Text Size+

Smithfield HamsSmithfield, one of the world’s largest pork producers, wanted to introduce new flavors to its spiral ham line, while also increasing the quality perception of the product line.

Design North aimed to up the appetite appeal by creating a label with deep, rich browns as a backdrop for the flavor-cue photography. The color-coded metalized mylar features a spiral pattern, echoing the script of the "Spirals" sub-brand and making it easy to identify the spiral-cut varieties in a cooler full of hams.

The agency has extended the look to various cuts, flavors and seasonal varieties.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus