Food

Rudi’s Organic Breads

Bright colors, playful icons and casual typography keep true to the Rudi’s brand image.

Rudi's BreadFor over 35 years, Rudi’s has been committed to crafting organic breads with a taste and texture the whole family will love.

Design North set out to help it expand to a super-premium consumer segment by introducing Seeded and Sprouted breads. To break through with greater visibility on shelf and to differentiate from its core products, a design was created using a vertical panel and bull’s-eye effect. Bright colors, playful icons and casual
typography keep true to the Rudi’s brand image, and copy and flavor designators along with a large clear window give clues to the taste and texture.

As a result, Rudi’s has earned incremental placement and an increased number of items per store.

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