- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Archway, part of the Snyder's-Lance family of brands, has announced a makeover of its homestyle cookies. Announced changes include enhanced product quality, a contemporary packaging design and new cookie segments to help shoppers easily find their Archway favorites in the cookie aisle.
Archway's product upgrade is an increased thickness of many of its top-selling soft cookies, an improvement that has been a top consumer request. The result is a thicker, richer and moister cookie — the kind of cookie that has made Archway a part of the traditions of families across America for more than 75 years, according to the company.
"Raising the bar again, consumers significantly preferred the new, thicker versions of our best sellers like Oatmeal and Oatmeal Raisin. Our passionate team is always committed to providing our consumers with the best cookies on the market. We are excited to re-launch the brand with a new look and improved quality that we know consumers love, and conversations we've had with our fans have spurred many of these changes," says Archway brand manager, Julie Balzer.
As part of the brand's packaging redesign, Archway's selection of more than 20 varieties of homestyle cookies has been segmented into four distinct categories:
- Classics: Archway's 12 varieties of soft and crispy classic recipes, including Oatmeal Raisin, Frosty Lemon, Gingersnap and Windmill cookies.
- Chocolate Lovers: Archway's four varieties of chocolate cookies, including Dutch Cocoa, Rocky Road, and the new Chocolate Chip, which launches in March.
- Family Fun: Archway's line of fun and playful cookies includes original and Iced Circus Animal cookies.
- Specialties: Archway's premium and unique cookie offerings, including Wedding Cake, Cashew Nougat, and the new Chocolate Chip Bites, which launch this March.