DEWAR’S, one of the world’s most awarded blended Scotch whisky, has launched its new visual identity and bottle design. This evolution in the Scotch founded by John Dewar in 1846 is being supported by a global multimedia campaign rooted in the brand’s authenticity and legendary heritage to take the iconic brand into the future, according to the company. All brand activity moving forward will be under the banner of TRUE SCOTCH SINCE 1846 — capturing DEWAR’S status as the definitive blended Scotch whisky, distinguished by its provenance, quality and craft.
To celebrate TRUE SCOTCH, the core brand range will be adorned in new packaging that brings to life DEWAR’S heritage, enabling consumers to hold a piece of the DEWAR’S story in their hands every time they pick up a bottle.“We are immensely proud of DEWAR’S heritage, and the quality and skill that it has embodied for the past 168 years. TRUE SCOTCH, coupled with the new design, is our way to connect with the past, while embarking on an exhilarating journey into the future,” says John Burke, gobal category director for DEWAR’S. “Our new marketing campaign tells the story of the brand and the exquisite liquid in a real and tangible way, giving every consumer the opportunity to connect with DEWAR’S history.”