Men’s lifestyle brand Swagger is a premium brand to provide men with grooming products. The Swagger brand provides products for men’s face, body and hair care. All of this designed and manufactured by Art & Design International (ADI) in Seoul, South Korea.
The Swagger brand represents the intelligent, chic, urban man in need of high-quality grooming products. “In our research we found out that men don’t like to be bombarded with four or five creams to put on their face. They want on-point, effective solutions and that is what Swagger does, by only providing products that are really necessary," says the creative team. Swagger believes it’s important to focus on providing products that are essential for men rather than only encouraging them to buy.