I’ve been tired this week. It feels wrong to admit that publicly, a bit like a business no-no. But you know as well as I do that no matter how much we love our work, and despite the way we all try to be superhuman, we are human, and we’re real people. And so are your customers.
While doing some scouting at the shelf for this issue, I happened upon a local brand of coffee: Detroit Bold from Detroit Bold Coffee Co. (formerly AJ’s CoffeeWorks). The packaging is simple but standout: a small brown bag, with a red label and white text on my chosen blend.