Dove True Tone Night Cream's New Packaging

September 2, 2014
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dove true tone night creamDOVE TRUE TONE NIGHT CREAM


 Casa Rex, the multi-awarded international design consultancy, has developed the global identity and packaging for the new Dove True Tone underarm dark mark eraser intensive night cream. Today’s marketplace is constantly pushing brands toward a higher-end aesthetic: According to the agency, for the new product line, it was key to find a balance between innovation and the brand’s essence, rather than just drive high-end appeal. The team created a simple look with prominent branding and gold finishes, enhanced by the brand’s main visual of its iconic white color.

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