These days, most retailers prefer that their own line of products be called private brands, not private-label products. Many might even call these products a store brand or own brand. Indeed, there has been considerable evolution in this segment of the market.
No longer are retailers slapping a rather generic yellow label on a can or box and pricing it well below national brands. Private brands cross all segments of consumer packaged goods—from food and beverage to hardware. In many cases, they rival national brands in quality, design and breadth.