There is little doubt that new technologies are contributing to changes in packaging design. New technologies are opening up design innovation to a larger customer base. Smaller companies that may have been relegated to stock packaging because of their low volume now have more options.
This is especially true in developments related to printing. Respondents were especially vocal about digital printing and its ability to enhance design efficiency while allowing more creativity and customization. Digital printing quality and costs are rapidly improving, allowing more customization with packaging graphics. In addition, suppliers are finding new methods that allow direct digital printing on substrates such as pouches or metal cans.