Everyone is familiar with “the three Rs”—Reduce, Reuse, Recycle. These are individual actions consumers can take in their daily lives to be more environmentally friendly, but it’s also important to remember that brands play an important role here. Case in point: the recyclability of product packaging.
Ultimately, packaging needs to perform: It needs to function, to carry, guard, store and even re-use products. At the same time, according to a survey conducted on behalf of Asia Pulp & Paper, 57 percent of Americans would like to have more sustainable options for the paper and packaging they purchase. Brands today must balance the multiple priorities of sustainability, functionality and design when choosing product packaging