Adobe, the design software giant, recently conducted research to understand packaging from the designer’s perspective. Turns out, designers care about two things: 1) a focus on 3D design and 2) how quickly a job can be completed so that more content can be created.
There are many tasks a packaging designer will need to consider during the creative process, such as: How will the packaging fold? How does my design wrap around the pack? But if you have tools to remove the grunt work, you have more freedom to explore new approaches and be as creative as possible. 3D tools have progressed so far that designers no longer need to understand the science behind the system. These tasks can be automated, making packaging artwork technically correct, so the design isn’t compromised during production.