Craft Brewery Sees Sales Rise with New Bottle Labels
Evans Brewing Company, the oldest craft brewery in Orange County, CA and owner of The Public House by Evans Brewing Co. in Fullerton, CA and soon to open at the Bella Terra Mall in Huntington Beach, is set to release three new bottle offerings: Stout at the Devil Russian Imperial Stout, Approachable Bastard Session IPA and the award winning Black Pilsner, Breakfast Black.
"Our bottle sales have been a real bright spot since we introduced our new labels 15 months ago. We went from almost zero bottle sales to over 24% of our sales in bottles as of last month," states Mike Rapport, CEO of Evans Brewing Co. "With this success, we are adding these heretofore keg-only beers to our regular lineup.
"Evans Brewing Co. continues with its aggressive growth strategy in Orange County and now has added a Los Angeles County salesperson that will focus 50% of their time on off-premise sales. The public has responded well to our brand image and we have plans for more offerings soon."
The character labels on the bottles offer wild, unique print and imagery.
Construction of the new Public House in Huntington Beach is well underway with an anticipated opening soon.